Hospitality & Accommodation, Best Practice for Social Media is tailored specifically for the Hospitality & Tourism Industry
Course 1: Foundations of Social Media Marketing Workshop:
This workshop is designed to deliver outcomes for those who consider themselves as beginners in social media marketing or not quite keeping up with some of the more intermediate and advanced strategies of social media marketing. The outcomes will be delivered over a full day of presentations that align with developing an understand of the social media landscape as it stands in 2022. Insights into the foundations of what creates success in a social media campaign will be a major component of the overall workshop as well introductions into the components of social media marketing platforms to initiate and develop a successful campaign.
Outcome:
- To ensure each participant has left the workshop with a clean, usable digital and social marketing method that can be implemented into their business right away.
- Participants will be able to implement strategies into their own business upon conclusion of the workshop. They will be able to fully understand how to implement a return on + investment campaign in their organisation.
- Each participant will leave the workshop with a genuine confidence that they understand the direction of digital and social marketing, to be able to assess what are the latest trends, and know how to position their business in order to manage these trends.
Suitable for:
Marketing Coordinators, Roving Reporters, Industry Trainees, Admin & Supervisors, Executive Level (to learn value and return on investment of social media marketing - this can include finance teams, General Manager's as well as Marketing Managers).
Dates: Tuesday 30 September
Venue: Level 4 Hudson House, 131 Macquarie Street, Sydney
Time: 9am – 12.30pm
Register Here
Course 2: Intermediate to Advanced Social Media Marketing Workshop:
The intermediate & advanced social media workshop is designed for those who are aspiring to get ahead with the very best in social media marketing strategy and understanding for their organisation's marketing campaigns. Social media has become very broad, diverse and convoluted in it's offering's. This workshop will help a capable marketer narrow in on what is important with social media marketing, and what isn't, as it stands in 2025.
Outcome:
- To ensure each participant has left the workshop with a clean, usable digital and social marketing method that can be implemented into their business right away.
- Each participant will learn how to measure and evaluate their current digital and social marketing approach to allow them to assess whether success is achievable.
- Each participant will leave the workshop with a genuine confidence that they understand the direction of digital and social marketing, to be able to assess what are the latest trends, and know how to position their business in order to manage these trends.
Suitable for:
Marketing Managers, Marketing Coordinators, Marketing Executives & Senior Managers.
Pre-Requisite: Participants must have used and have set up Facebook Business Manager and Facebook Ads Manager, as well as presently implementing Facebook advertising.
Dates: Tuesday 30 September
Venue: Level 4 Hudson House, 131 Macquarie Street, Sydney
Time: 1.30pm – 5pm
Register Here
Facilitator:
George Hawwa, Growth Director Attention Experts.
As Growth Director of leading social media agency, Attention Experts, George is in charge of the overall strategy, content and advertising for client accounts while ensuring that all Attention Expert's clients are obtaining a suitable return on their marketing investment. George also oversees the current research division of Attention Experts which identifies and collects data on the latest digital marketing trends and strategies. George & Attention Experts recently won 'BEST SOCIAL MEDIA CAMPAIGN - NSW' at the Australian Marketing Institute awards