Education & Training

AA NSW is committed to the development of our industry colleagues through the provision of premium education courses. As our member your teams have full access to our training calendar that whilst spanning over various disciplines, has been designed specifically for our industry via our experienced educators.

Training events are also open to non-AA Members, though with no discounted rates. 

Login to the Member Portal to register for training.

Enhanced Leadership Training

Leadership Capability Programs

"Is now the right time to invest in leadership development for my people?"

This is a key question that we are all challenged by, and here at Accommodation Australia (NSW), we firmly believe the answer is "YES."

 

We all know that we need to make sure our key people leaders are capable and motivated to create the environment that we need to attract staff and deliver the customer experience we need - to continue to fast-track the revitalisation and growth of our industry.

 

We are pleased to announce that the extremely successful and popular Enhanced Leadership Program is back! Refreshed and enhanced for 2024 with three distinct offerings that establish a Hospitality Leader development pathway focused on the integrated core areas of Leadership, Culture & Business Performance.

 

ELP1 – Leading Self & Others

Lead your teams in dynamic and changing environments with proven leadership frameworks and practical solutions that can be applied immediately.

Key topics covered:

  • Understanding and influencing behavior to create team culture and customer experience
  • Building and maintaining a High Performance and High Satisfaction team environment
  • Establishing constructive leadership styles to deliver sustained performance
  • Exploring situational leadership and core people approaches to maximise the performance of your team

2024 Course Dates:         Mon 12th and Tues 13th August

Course Time:                     9.00am - 5.00pm Daily

Course Fee:                        $990 + GST (Member Price) / $1300 + GST (Non-Member Price).

Two or more participants from the same property receive a 10% discount per attendee

Register                               Here

 

ELP2 – Creating Culture

Leverage your leadership capability to create positive performance environments where your team is thriving and achieving

Key topics covered:

  • Mastering feedback to create differentiated performance
  • Developing your coaching capability to develop high-performers
  • Understanding Ego states, dealing with resistance and embedding change
  • The benefits of creating and maintain Psychologically Safe work environments
  • Team Effectiveness – the 5 components of a truly effective team
  • Constructive behaviour styles to enhance customer experience, innovation and culture

2024 Course Dates:         Wed 22nd and Thurs 23rd May

Course Time:                     9.00am - 5.00pm Daily

Course Fee:                        $1090 + GST (Member Price) / $1450 + GST (Non-Member Price).

Two or more participants from the same property receive a 10% discount per attendee

Register                               Here

 

ELP3 – Improving Team and Business Performance

Strategically build your critical business improvement capability so you can identify growth opportunities and ensure sustainable success.

Key topics covered:

  • Developing and implementing a strategic business plan
  • Utilising service design capability to enhance guest experience and grow revenue
  • Building improvement identification and minimal viable proposition (MVP) solution development 
  • Optimising the performance of your team

2024 Course Dates:         Mon 8th and Tues 9th July

Course Time:                     9.00am - 5.00pm Daily

Course Fee:                        $1190 + GST (Member Price) / $1600 + GST (Non-Member Price).

Two or more participants from the same property receive a 10% discount per attendee

Register                               Here

Revenue & Distribution Management

Revenue & Distribution Management Training

Can we yield manage our way out of the challenging conditions we ensure in the Hospitality Industry? Yes! Our training workshops will show you how. 

Do you have the right insights to optimise topsy-turvy market conditions and a revenue recovery plan ready to implement? If not, we'll help you to build one. 

We also discuss the area of Artificial Intelligence, such as ChatGPT, and how hotels may benefit from the rapidly-evolving technology. 

Regardless of your type of accommodation property or the number of rooms that you manage, informed team members and an effective revenue management strategy are necessary to achieve success and to ensure sustainable profits during all types of market conditions. 

Revenue Training workshop highlights: 

This one day session will provide you with:

  • Fundamental revenue and distribution disciplines
  • Practical applications of revenue management in the accommodation industry
  • Market segmentation; understanding demand drivers
  • Reccommendations on how to measure your property's revenue success
  • Pricing guidelines
  • How to create a Revenue Response Recovery Plan for post-downturn market conditions
  • Using Business Intelligence and market insights to set and measure revenue strategies
  • AI in hotels, the pros, cons, benefits and downsides

The course has been designed by hoteliers for hoteliers, and is suitable for: 

  • Hotel personnel interested in revenue management as a method of improving your property's results, and/or as a career path
  • Leaders looking for tools to build a strong understanding of revenue and digital distribution management in their teams and to increase the profitability of their hospitality business
2023 Course Date: Monday 16 October
Time: 9.00am - 5.30pm
Cost: $436 inc GST (Member Price) / $536 (Non-Member Price)
 
 
Alternatively, contact our team at mail@accommodationaustraliansw.org or on 02 8218 1847.

Social Media Marketing

Social Media Marketing - Foundations and Intermediate/Advanced

Hospitality & Accommodation, Best Practice for Social Media is tailored specifically for the Hospitality & Tourism Industry.

  

Course 1: Foundations of Social Media Marketing Workshop:

 

This workshop is designed to deliver outcomes for those who consider themselves as beginners in social media marketing or not quite keeping up with some of the more intermediate and advanced strategies of social media marketing. The outcomes will be delivered over a full day of presentations that align with developing an understand of the social media landscape as it stands in 2022. Insights into the foundations of what creates success in a social media campaign will be a major component of the overall workshop as well introductions into the components of social media marketing platforms to initiate and develop a successful campaign.

 

Outcome:

  • To ensure each participant has left the workshop with a clean, usable digital and social marketing method that can be implemented into their business right away.
  •  Participants will be able to implement strategies into their own business upon conclusion of the workshop. They will be able to fully understand how to implement a return on + investment campaign in their organisation.
  •  Each participant will leave the workshop with a genuine confidence that they understand the direction of digital and social marketing, to be able to assess what are the latest trends, and know how to position their business in order to manage these trends

Suitable for:

Marketing Coordinators, Roving Reporters, Industry Trainees, Admin & Supervisors, Executive Level (to learn value and return on investment of social media marketing - this can include finance teams, General Manager's as well as Marketing Managers).

  

Dates:  14 November 2023

Venue: Level 12, Culwulla Chambers, 67 Castlereagh Street, Sydney

Time:   9am – 12.30pm

Cost:   $420 inc GST (per participant)

 

 

Course 2: Intermediate to Advanced Social Media Marketing Workshop:

 

The intermediate & advanced social media workshop is designed for those who are aspiring to get ahead with the very best in social media marketing strategy and understanding for their organisation's marketing campaigns. Social media has become very broad, diverse and convoluted in it's offering's. This workshop will help a capable marketer narrow in on what is important with social media marketing, and what isn't, as it stands in 2022.

 

Outcome:

  • To ensure each participant has left the workshop with a clean, usable digital and social marketing method that can be implemented into their business right away.
  • Each participant will learn how to measure and evaluate their current digital and social marketing approach to allow them to assess whether success is achievable.
  • Each participant will leave the workshop with a genuine confidence that they understand the direction of digital and social marketing, to be able to assess what are the latest trends, and know how to position their business in order to manage these trends

Suitable for:

Marketing Managers, Marketing Coordinators, Marketing Executives & Senior Managers.

 

Pre-Requisite: Participants must have used and have set up Facebook Business Manager and Facebook Ads Manager, as well as presently implementing Facebook advertising.

 

Dates:  14 November 2023

Venue: Level 12, Culwulla Chambers, 67 Castlereagh Street, Sydney

Time:   13.00pm – 16.30pm

Cost:   $420 inc GST (per participant)

 

Register Here. 

 

Facilitator:

George Hawwa, Growth Director Attention Experts.

 

As Growth Director of leading social media agency, Attention Experts, George is in charge of the overall strategy, content and advertising for client accounts while ensuring that all Attention Expert's clients are obtaining a suitable return on their marketing investment. George also oversees the current research division of Attention Experts which identifies and collects data on the latest digital marketing trends and strategies. George & Attention Experts recently won 'BEST SOCIAL MEDIA CAMPAIGN - NSW' at the Australian Marketing Institute awards